Monday, April 5, 2010


I've been thinking alot about how to capture the essence of surfing and what that imagery would look like. The connection with nature and more importantly trying to convey a physical feeling, we've all heard the saying, "only a surfer knows the feeling" but surely there is a way to convey these feelings through another medium. Surf magazines and videos are packed with great shots but are so heavy with branding and marketing, I find tiny logos on boards still imprinted into my brain long after watching.
I found this video which pretty much nails it.

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