Friday, March 18, 2011
Monday, January 31, 2011
Just sifting through the massive amounts of photos taken during the making process, so here's a few of the better ones. Seems a waste to just leave them clogging up a hard drive.
Tuesday, October 19, 2010
Monday, October 18, 2010
Unseen, concealed, encased, buried, secretive, veiled, hidden, mystery, are not common words linked to the marketing or branding of a product. But these words are suited to my current honeycomb surfboard which conceals what many find intriguing about the board, that is the honeycomb structure hidden inside. This sense of intrigue can only lead to discovery, and when that discovery unfolds a fascinating new object, people are captured and begin to engage with the object. And everyone knows the journey of discovery is a memorable one.
So I'm wondering how to brand this or name it and at the moment I feel it's important to have a name/brand but this doesn't need to be the dominant feature which will forever be associated with the surfboard, it can be small and subtle and maybe not even on the board itself. Which is why I am designing a protective cover for the board which will subtly communicate the brand, when discovered.
Posted by Mike at 10:20 PM
Wednesday, October 13, 2010
The past month has felt like I've been trapped inside a cave formulating a document which nicely structures my research into something that others can read (a process of staring at images of surfboards and surf, whilst having 0 time to surf). Being entrenched in an assignment of this size I find that where I have arrived at is so far from where I began that I can barely remember half the things considered in the process, which is where this blog steps in. Reading back through my ramblings I get snapshots of ill formed thoughts and ideas as i started out piecing this all together, with side topic ideas like refuse collection...??fruitless meetings with materials scientists, and early recordings of experimental surf-craft. It all helps capture this years journey from beginning to where-ever it leads next...
Really thinking a lot about high-tec vs low-tec at the moment, which could be a possible avenue to investigate. i.e why should someone run a CNC for hours if there is a way to make the same object by hand with minimal tools and energy required. I call it amish vs the techno-geek. What I'm really questioning, is the energy used in making products, when we live in a world where it is a lot easier to turn to the laser cutter or CNC router when there are hand tools in my garage outside with which I can build a surfboard from. Is it possible to build a surfboard by hand that is as symmetrically balanced as one produced on a CNC?? I have some thoughts...
Posted by Mike at 10:31 PM